I thought I had seen every permutation of phishing lure imaginable. Then, I looked at my email today and saw this:
Pretty clever. As usual, the trick is to overwhelm the skepticism a person might have with curiosity to click on the link. Nothing says reputable funeral home like justaskfreddie.com.
*** edit January 17, 2014
This tactic is now being reported in more mainstream news sources, like this one.