Clever New Phishing Lure

I thought I had seen every permutation of phishing lure imaginable.  Then, I looked at my email today and saw this:



Pretty clever.  As usual, the trick is to overwhelm the skepticism a person might have with curiosity to click on the link.  Nothing says reputable funeral home like

*** edit January 17, 2014
This tactic is now being reported in more mainstream news sources, like this one.

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